Trick in London - level 3
Members of the public waiting at a busy central London bus stop got the shock of their lives when they were suddenly faced with an alien invasion, giant robots and a Bengal tiger on the run.
And the pranksters at Pepsi MAX caught the whole thing on camera as part of their new Unbelievable campaign.
Augmented Reality technology gave the illusion the bus stop advertising board was see through, allowing unexpected scenes to be mapped over a live feed.
It might have been a bit scary, but there were some incredible reactions.
“I think I got that one.”
Difficult words: prankster (somebody who plays tricks on people to make them look silly), augmented (made greater), feed (video).